Every few years plug companies come out with an expensive metal in their plugs that are supposed to give some form of benefit. But as these come and go it's obviously a marketing ploy.
You have to understand the purpose and function of a spark plug. It is not responsible for creating a spark nor varying the heat or strength of your spark. They are just a place where spark occurs. The heat range of the plug is just a mechanical or physical device that maintains the electrode at a critical temperature to assist in combustion. The heat range has nothing to do with spark.
I have electrical friends who say that the platinum has a greater resistance than the normal metal used in normal plug. This provides a benefit in some systems as it assists in allowing current to build before sparking creating a bigger spark but as most systems have some form of resistance (leads, caps, radio suppression) it is of no benefit at all.
Cheers
Warren Adams
Grizzly (Aussie Mainline)